SHOW NOTES

 
SWOT for Synthesis – The Step Where The COMPASS Comes Together marketing Jul 22, 2025

Most teams treat SWOTs as box checking exercises or forget them entirely. In this episode of 10 Minute Masterclass, Trey Sheneman walks through a smarter, strategic SWOT one that helps you synthesize ...

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How to Build An Ideal Customer Profile that Converts marketing Jun 24, 2025

Most businesses guess what their customer wants. The best ones? They listen. In this episode of 10 Minute Masterclass, Trey Sheneman teaches you how to use Voice of Customer (VoC) research to build hi...

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The Magnet and The Engine marketing May 27, 2025

If your growth marketing isn’t working, the problem might not be strategy—it might be structure. In this episode of 10-Minute Masterclass, Trey Sheneman walks through the "Personnel" layer of the COMP...

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Speak Their Language Or Lose Their Business marketing Apr 29, 2025

If your message sounds like everyone else in your industry, congratulations—you’re invisible. In this episode of 10-Minute Masterclass, Trey Sheneman shows you how to clarify your messaging so it actu...

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The 5 Parts of an Ironclad Offer marketing Apr 01, 2025

Great marketing doesn’t start with ads—it starts with an offer that’s too good to ignore. In this episode of 10-Minute Masterclass, Trey Sheneman dives deep into offer mapping, one of the most crucial...

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The Comp Set Is The Key To Game, Set, Match marketing Mar 04, 2025

 

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Every business competes, whether they realize it or not. But m...

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The COMPASS Method Overview marketing Feb 25, 2025

The COMPASS Method Overview 
Follow, Download, and Review wherever you Listen to Podcasts: 
Apple: https://apple.co/41fEhsp
Spotify: https://spoti.fi/4k7uRIl

Episode Description

If you don’t know where y...

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