If your growth marketing isn’t working, the problem might not be strategy—it might be structure. In this episode of 10-Minute Masterclass, Trey Sheneman walks through the "Personnel" layer of the COMPASS Method and breaks down why most businesses are built upside-down when it comes to marketing teams. Learn how to split your brand and growth functions so each can thrive, and discover why momentum comes from the right balance of magnet and engine.

Key Takeaways

• Growth marketing fails when the wrong people—or the wrong setup—are in place.
• Most early-stage businesses rely on one marketer or one agency to do everything. It doesn’t work.
• Effective growth marketing has two roles:
  • The Magnet (Brand) – Pulls in attention and trust. Driven by content strategy.
  • The Engine (Growth) – Converts interest into revenue. Driven by paid media and CRO.
• These two roles require different skill sets, tools, and KPIs.
• One person doing both will burn out—or worse, underperform silently.

Timestamped Highlights

[00:00] – Growth marketing without the right personnel becomes expensive and ineffective.

[01:00] – Welcome + sponsor shoutout: LiveWell Vacation Club.

[02:00] – The two common mistakes early-stage businesses make.

[03:00] – Why most marketers and agencies aren’t built to do everything.

[04:00] – Great marketing = Magnet (brand) + Engine (revenue).

[05:00] – Brand team: Building trust and demand with long-term content plays.

[06:00] – What metrics matter for a Magnet team? Think followers, sentiment, engagement.

[07:00] – Growth team: Driving conversion and sales through funnels, ads, and CRO.

[08:30] – Metrics for the Engine: ROAS, funnel conversion rate, revenue lift.

[09:00] – The fix: split the roles, assign clear KPIs, and build momentum from both sides.

[10:00] – Final challenge: Can you separate brand and growth functions in your org?

Sponsor: Live Well Vacation Club LiveWellMembership.com 

Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?

Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ 

Are you ready for predictable growth in your business? Check out the COMPASS: 🔗
https://www.weareherald.co/compass 

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗
https://www.thecompassmethod.co/crashcourse 

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