AI isn't here to replace business leaders—it's here to make them better. In this episode of 10-Minute Masterclass, Trey Sheneman dives into how founders and operators can integrate AI into their operations to improve efficiency, speed up decision-making, and unlock growth. Whether you're new to AI or already experimenting, this episode will help you level up how you lead and operate.

Key Takeaways

- AI can be your strategic copilot—not just a tool for automation.

- Three categories of AI for operations: Predictive, Analysis, and Automation.

- Use predictive AI to spot patterns, uncover insights, and make faster decisions.

- Use analysis AI to filter noise, clarify signals, and refine strategy.

- Use automation AI to delegate repetitive tasks and improve efficiency.

- Don’t just collect data—use AI to extract insights and drive action.

Timestamped Highlights

[00:00] – AI isn’t here to replace you—it’s here to enhance your leadership.

[01:15] – The Core Four Drivers framework and why today is all about operations.

[02:00] – Why AI is more than automation—it’s a decision-making tool.

[03:30] – Predictive AI: Using tools to surface patterns and implications faster.

[05:00] – Real-world example: Amazon’s AI use in shipping and logistics.

[06:00] – Analysis AI: AI as a signal tuner for your business.

[07:00] – Tools like Crayon, SEMrush, and advanced SEO AI stacks.

[08:00] – Automation AI: Where to delegate repeatable tasks to AI systems.

[09:00] – Copywriting, customer support, and chatbot use cases.

[10:00] – Final thoughts: Pick one area to start using AI and commit to action.

Mentioned Tools & Resources
Want to explore the tools Trey mentioned in this episode? Here are the ones he’s using inside Herald to supercharge operations:

• Crayon – Competitive intelligence to track your market without the noise
  https://www.crayon.co

• SEMrush – AI-powered SEO research and keyword analysis
  https://www.semrush.com

• Drift – Conversational AI for sales and customer support
  https://www.drift.com

• Intercom – AI-enhanced customer support tools and chatbots
  https://www.intercom.com

• Jasper – AI copywriting platform for blogs, emails, and landing pages
  https://www.jasper.ai

• Copy.ai – Write product descriptions, emails, and marketing copy faster
  https://www.copy.ai

• Claude – A powerful AI assistant for research, writing, and thinking
  https://www.anthropic.com/index/claude

Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?

Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ 

Are you ready for predictable growth in your business? Check out the COMPASS: 🔗 https://www.weareherald.co/compass 

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗 https://www.thecompassmethod.co/crashcourse 

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Trey’s Instagram: https://www.instagram.com/trey_sheneman 

Herald’s Instagram: https://www.instagram.com/herald_co