10 Minute Masterclass

Most businesses guess what their customer wants. The best ones? They listen. In this episode of 10 Minute Masterclass, Trey Sheneman teaches you how to use Voice of Customer (VoC) research to build high-converting...

Great teams don’t just happen—they’re built. In this episode of 10-Minute Masterclass, Trey Sheneman shares a powerful leadership lesson from Mark Miller, former SVP of Leadership at Chick-fil-A and author of The...

If you only master one meeting format as a leader, make it this one. In this episode of 10-Minute Masterclass, Trey Sheneman reveals why one-on-one meetings are the single most powerful tool for building alignment,...

Objections aren’t rejection—they’re hesitation. And handling them well might be the single biggest lever for increasing your close rate. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down the four...

If your growth marketing isn’t working, the problem might not be strategy—it might be structure. In this episode of 10-Minute Masterclass, Trey Sheneman walks through the "Personnel" layer of the COMPASS Method and...

Want to grow faster than 99% of the people you meet? Learn from everyone. In this episode of 10-Minute Masterclass, Trey Sheneman shares a game-changing mindset he picked up while working with leadership coach Brendon...

If your team doesn’t know what winning looks like, they’ll aim for staying busy. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks how to build a simple but powerful scorecard that keeps your team...

Cold DMs are dead—and your calendar won't fill itself. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down five creative and high-converting appointment-setting strategies that actually work. Whether...

If your message sounds like everyone else in your industry, congratulations, you’re invisible. In this episode of 10-Minute Masterclass, Trey Sheneman shows you how to clarify your messaging so it converts. Learn the...

Great leadership isn’t built on titles, it’s built on trust. In this episode of 10-Minute Masterclass, Trey Sheneman shares the most impactful leadership lesson he learned while working under Dave Ramsey at Ramsey...

AI isn't here to replace business leaders...it's here to make them better. In this episode of 10-Minute Masterclass, Trey Sheneman dives into how founders and operators can integrate AI into their operations to...

Persuasion isn’t about pressure—it’s about serving. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks the three sales techniques that top-performing teams use to pull people in, not push them over the...